Hollywood entertainment photographer, Vince Gonzales posted an image of Jimmy Hoffa in a Southern California driveway in an effort to fan the Hoffa/Driveway hype. When asked about this obvious self promotion stunt, "Why should AOL have all the high number clicks on what everyone knows in a NON story. At least there is "a" Jimmy Hoffa in my post, you might even smile over it. Now visit my site and hire me." Gonzales is currently in talks with the driveway owner at the investigation site to create limited edition fine arts prints featuring the rocks found under the cement.